![]() Once you start positioning your message in a way that is interesting and relevant to discerning podcast hosts, it will open all kinds of doors for you.Your instincts are correct around that! And, the good news is you can learn the right way - and a lot faster than you think. There’s a right and a wrong way to pitch.It’s a small reframe that makes all the difference in the world. And, in fact, these questions are distracting you from where you really need to be focusing your energy - doing a bit of research to understand what you have to say right now that’s relevant to the audience you want to reach. The question isn’t whether your work or ideas have value or are interesting enough. I’ve never worked with a client who doesn’t have something to offer.But, alas, you simply must start taking action.Īnd now that we’ve put all the cards on the table, there are some other visibility truths I want to lay down: I know I’m sorry! If there were any other way, not only would I know about it, but I would be shouting it from the hilltops. The only way through this feeling is to get started and get results. Visibility and lead generation is always easy to put off in favor of more urgent work, which is what keeps a lot of businesses stuck in a feast-or-famine cycle.Īnd with 15 years in this business under my belt, I can share a secret with you… It won’t feel any easier to carve out the time in 6 months.As a bonus, going through the process of booking interviews is one of the best ways to refine your message. Whatever state your website and bio are in, there is a podcast out there that wants to connect with you.You will NEVER have time to market and promote your work, until you DECIDE to make time.I’ve been repping clients and training experts, artists, aspiring authors and speakers for 15 years, and I must get real with you right now. Maybe in 6 months I’ll really be ready.I need to update my website, revise my bio, hit the next financial milestone, next-hoop-to-jump-through here, first.I don’t have enough time to work with my clients AND market myself. ![]() Or you’ve received invitations to go on podcasts and have felt for a while now that it’s time to be intentional about reaching out to podcasts with audiences you KNOW will make a difference for your business. I know you are, and you’ve probably even told yourself you need to be a guest on a few podcasts…you know, to “get out there.” Are you ready to make the moves that will generate steady leads, spread your message and grow your network?
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